三鷹英語ニュースTopic Reading-Vol.2065-12/6/2017

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三鷹英語ニュースTopic Reading-Vol.2065-12/6/2017

英語で世界を知ろう!Topic Reading

2017/12/06 三鷹英語ニュースTopic Reading-Vol.2065-12/6/2017

Dear MEL Topic Readers,

Designer tweaks famous logos to use less ink

Effects of changing logo designs on the environment. Just a minor design change to a big brand logo could provide substantial savings to both the brand and the environment. Why? It’s the amount of ink used to print the logo. Though very little ink is used to print a logo on disposable items like a coffee cup or take-away bag, the number of such items used daily is quite a lot around the world. In fact, there are over 36,000 MacDonald’s restaurants and 25,000 Starbucks coffee shops worldwide. How many cups and bags with their logos on are being used and thrown out daily, monthly, and yearly?

Little savings add up. For example, draw lines instead of painting a solid color. Use the space more efficiently to save money and the planet.

Enjoy reading the text and seeing the eco-friendlier logos.

http://edition.cnn.com/style/article/ecobranding-less-ink/index.html

 

 

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