Topic Reading-Vol.2474-1/19/2019

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Topic Reading-Vol.2474-1/19/2019

英語で世界を知ろう!Topic Reading

2019/01/19 Topic Reading-Vol.2474-1/19/2019

Dear MEL Topic Readers,

Int’l retail giants go digital to woo consumers

While disputes over trade remain unsolved on the table between Beijing and Washington D.C, innovations and practices are being integrated at retail stores.

China’s Internet users exceed 800 million, and most of them are also heavy users of mobile payment services, such as Alipay and WeChat Pay. And they are becoming more and more dependent on these cash-less payment services. In fact, over 50% of the transaction at Carrefour stores, a French multinational retailer, in China is done by mobile payment and nearly 40% of the shoppers use “Scan and Go” smartphone app. Such payment service is also offered at 350 Walmart stores in China along with a new online-map for shoppers to locate merchandises in the store.

It seems that online and onsite shopping practices are being more integrated these days, especially in China. When you are in China, do as Chinese do.

Enjoy reading what international retailers are doing in China and think if cash is still king.

http://www.chinadaily.com.cn/a/201901/13/WS5c3b169aa3106c65c34e41be.html

MEL School 三鷹
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