Topic Reading-Vol.2593-5/18/2019

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Topic Reading-Vol.2593-5/18/2019

英語で世界を知ろう!Topic Reading

2019/05/18 Topic Reading-Vol.2593-5/18/2019

Dear MEL Topic Readers,

Why are flowers so expensive?

Did you buy flowers before or on Mother’s Day last week? Did you find it expensive just for a small bouquet of roses? In fact, two occasions you are paying much higher prices on flowers are Valentine’s Day and Mother’s Day. Since the demand for gift flowers surges in many countries before these celebratory days, costs to put sellable and givable flowers increase drastically. That’s because gift bouquets are fresh, cut flowers that are grown in the soil of far-away lands, such as the Netherlands, Columbia, and Kenya and transported all the way to the florists in your town. No one buys dying or dead flowers or just buds for a gift. Since not all the cut flowers arrive at florists in sellable conditions and not all the flowers on the shelves are sold in time, quite a lot of flowers are discarded on the way or at the shop. Also, imagine how much risk, effort and cost those flower growers have to take for the peak seasons. Unlike most other farm produces, flowers must be shipped and transported flawlessly. Furthermore, popularity of flowers fluctuates like fashion as color, shapes, textures change. Yes, those peak sales occasions are surely great opportunities, but at a very high cost and risk for growers, wholesalers and florists.  

Enjoy reading the article and learn how to appreciate how much time, effort and risk are put into the flowers you see at florists.

http://www.bbc.com/capital/story/20190507-why-are-flowers-so-expensive

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