Topic Reading-Vol.2604-5/29/2019
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〒180-0006 東京都武蔵野市中町2-3-5 IIHA武蔵野1階
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Topic Reading-Vol.2604-5/29/2019
0422-27-5366
〒180-0006 東京都武蔵野市中町2-3-5 IIHA武蔵野1階
電話受付/月〜金 9:00-18:00
Topic Reading-Vol.2604-5/29/2019
Dear MEL Topic Readers,
How a cheap, brutally efficient grocery chain is upending America’s supermarkets
No one wants to pay more for the same thing whether they are rich or poor. Especially when it comes to weekly grocery shopping, prices are so important to decide which store to shop at. Indeed, you’ll feel foolish or ripped off when you find you were charged more for a box of cereal or a carton of milk of the same brand or equivalent quality than other stores. But to get cheaper prices or do smarter shopping, how much convenience or luxuries can you sacrifice? Do you mind putting a coin to use a shopping cart or packing the merchandises you’ve purchased yourself? If you don’t, there are supermarket chains that make feel like a smart shopper, ALDI.
ALDI is the common brand of discount supermarket chains owned by two German families. Combined, there are over 10,000 stores in 20 countries. In the US, there are over 1,800 stores in 35 states and will be 2,500 by 2022, only behind Walmart and Kroger. Having been supported by loyal, budget-conscious shoppers, the growth of the supermarket chains outpaced their rivals in the fiercely competitive market. How can they offer lower prices constantly? One of their slogans says, “All of our promotional efforts are put into discount prices.”
Enjoy reading the article and learn about how this frugal and dedicated supermarket chains outprice their competitors.
https://edition.cnn.com/interactive/2019/05/business/aldi-walmart-low-food-prices/index.html
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