Topic Reading-Vol.2747-10/19/2019
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〒180-0006 東京都武蔵野市中町2-3-5 IIHA武蔵野1階
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Topic Reading-Vol.2747-10/19/2019
0422-27-5366
〒180-0006 東京都武蔵野市中町2-3-5 IIHA武蔵野1階
電話受付/月〜金 9:00-18:00
Topic Reading-Vol.2747-10/19/2019
Dear MEL Topic Readers,
It’s only $4.99. But Costco’s rotisserie chicken comes at a huge price
Rotisserie chicken is a chicken dish that is cooked on a rotisserie, a style of roasting where meat is skewered on a spit while it is being cooked over a fire in a fireplace or roasted in an oven. It is a healthier alternative for fried chicken and has become very popular especially in the US where nearly 100 million ready-to-eat rotisserie chickens were sold by foodservice outlets and retail stores last year. Costco, an American multinational corporation which operates a chain of membership-only warehouse clubs, is the world’s largest seller of rotisserie chicken having sold over 90 million chickens through 700 some stores in 2018 alone. What’s the magic? The price. It’s only $4.99 for a whole ready-to-eat chicken! It is indeed Costco’s one of the bestselling items, which is placed at the farthest spot from the entrance so that shoppers have to walk along with other merchandise. When their first store in mainland China opened in Shanghai this year, eager shoppers rushed and fought to get this iconic chicken, and the store was forced to close earlier.
How can they sell a whole cooked chicken at less than five dollars? Are they making money off it? More importantly, how do they get a stable supply of this many chickens, close to a hundred million a year?
Enjoy reading the article to learn about one of the most popular and economic ready-to-eat dishes and its supply mechanism.
https://edition.cnn.com/2019/10/11/business/costco-5-dollar-chicken/index.html
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