Topic Reading-Vol.2933-4/22/2020

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Topic Reading-Vol.2933-4/22/2020

英語で世界を知ろう!Topic Reading

2020/04/22 Topic Reading-Vol.2933-4/22/2020

Dear MEL Topic Readers,

Burger King ‘plant-based’ Whopper ads banned

The Rebel Whopper is a plant-based sandwich by Burger King. It is made with a grilled soy patty, tomatoes, lettuce, mayonnaise, ketchup, pickles, onions, and a sesame seed bun. Though the ingredients sound green enough to claim as a plant-based burger, there is mayonnaise in it, which could be opted out. Also, it is grilled alongside with other meaty products, which makes strict vegans and vegetarians frown.

The burger chain claims that it is clear and transparent that the burger contains no beef. However, The Advertising Standards Authority (ASA), the British self-regulatory organization of the advertising industry, judged that the “100% Whopper, no beef” claim could give consumers the impression that the Rebel Whopper is an animal-free sandwich.

Halal, Kosher, Vegetarian and Vegan, each of which has strict rules and expectations.

Food producers and servers are expected not only to abide by the respective guidelines but also to communicate clearly and faithfully to their customers.

Enjoy reading the article and think if vegetarians or vegans would dare to go to a burger restaurant in the first place.

https://www.bbc.com/news/business-52280017

MEL School 三鷹

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