Topic Reading-Vol.2933-4/22/2020
0422-27-5366
〒180-0006 東京都武蔵野市中町2-3-5 IIHA武蔵野1階
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Topic Reading-Vol.2933-4/22/2020
0422-27-5366
〒180-0006 東京都武蔵野市中町2-3-5 IIHA武蔵野1階
電話受付/月〜金 9:00-18:00
Topic Reading-Vol.2933-4/22/2020
Dear MEL Topic Readers,
Burger King ‘plant-based’ Whopper ads banned
The Rebel Whopper is a plant-based sandwich by Burger King. It is made with a grilled soy patty, tomatoes, lettuce, mayonnaise, ketchup, pickles, onions, and a sesame seed bun. Though the ingredients sound green enough to claim as a plant-based burger, there is mayonnaise in it, which could be opted out. Also, it is grilled alongside with other meaty products, which makes strict vegans and vegetarians frown.
The burger chain claims that it is clear and transparent that the burger contains no beef. However, The Advertising Standards Authority (ASA), the British self-regulatory organization of the advertising industry, judged that the “100% Whopper, no beef” claim could give consumers the impression that the Rebel Whopper is an animal-free sandwich.
Halal, Kosher, Vegetarian and Vegan, each of which has strict rules and expectations.
Food producers and servers are expected not only to abide by the respective guidelines but also to communicate clearly and faithfully to their customers.
Enjoy reading the article and think if vegetarians or vegans would dare to go to a burger restaurant in the first place.
https://www.bbc.com/news/business-52280017
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