Topic Reading-Vol.3146-11/21/2020

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Topic Reading-Vol.3146-11/21/2020

英語で世界を知ろう!Topic Reading

2020/11/21 Topic Reading-Vol.3146-11/21/2020

Dear MEL Topic Readers,

How artificial intelligence may be making you buy things

As introduced in Topic Reading Vol.3144 on Nov. 19 (Alexa to start second-guessing what users want), AI is getting smarter and suggesting more to users at home or on the road. Now, AI-powered recommendation engines are showing suggestions to shoppers at supermarkets or convenience stores that the users would want or even haven’t thought about. Yes, such AI technology learns as it goes along with the user and anticipates obvious or potential demands. According to a developer of such AI software, buyers seem to be encouraged by AI suggestions and put 20% more items into the shopping basket and return to the store more often. In fact, more retailers are installing such AI recommendation systems as people’s shopping habits change due to the coronavirus pandemic. They found that such a personalized recommendation system works much more effectively than traditional discount coupons. Also, when people are panicked, they tend to buy certain items much more than they usually need. Retailers need an AI recommendation system to adjust purchase orders to buy smartly, too.

It seems that even brick-and-mortar retailers need to compete in cyberspace as well.

Enjoy reading the article and learn more about how AI is becoming part of our daily life.

MEL School 三鷹
住所 〒181-0013 東京都三鷹市下連雀3-33-13 三鷹第二ビル101