Topic Reading-Vol.3147-11/22/2020
0422-27-5366
〒180-0006 東京都武蔵野市中町2-3-5 IIHA武蔵野1階
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Topic Reading-Vol.3147-11/22/2020
0422-27-5366
〒180-0006 東京都武蔵野市中町2-3-5 IIHA武蔵野1階
電話受付/月〜金 9:00-18:00
Topic Reading-Vol.3147-11/22/2020
Dear MEL Topic Readers,
What turns a product into a global phenomenon?
People don’t buy or use things only because of their quality, design, or price, especially the ones they put on or carry like clothes or a bag. While a face mask had been of no interest for most people until the coronavirus pandemic spread around the world, there are all kinds of masks sold at drug stores, clothing shops, and online retailers nowadays. Since they are explicitly visible, covering as much as half of the face, they could present the wearer’s fashion taste, social consciousness, and even political preference, especially during an election. One of the hit products in this recently popular category is a three-pack of reusable face masks called the Airism Face Mask by Uniqlo, a Japanese casual wear designer, manufacturer, and retailer that has over 2,200 stores in many countries. Though they don’t look so luxuriously fashionable or rigorously protective, the simple, functional face mask became a global hit. Also, the Telfar Shopping Bag, an affordable began leather bag series by a newly emerged independent brand became a big hit in the highly competitive market. What brings these simple products a mega-hit? Will any of such hit products become a long seller?
Enjoy reading the article and learn about what marketing is and does these days to produce a global hit product.
https://www.bbc.com/worklife/article/20201102-what-makes-a-product-turn-into-a-global-phenomenon
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