〒180-0006 東京都武蔵野市中町2-3-5 IIHA武蔵野1階
Dear MEL Topic Readers,
Japan’s incredible convenience stores thrust into the Olympic spotlight
There are about 56,000 convenience stores in Japan whose population is just over 123 million. So, there is one convenience store for every 2,200 people on average. They are an essential feature of society, just like smartphones. For urban dwellers and office workers, convenience stores are just like their refrigerators and stock rooms. They keep what people need for their daily activities, from sandwiches and milk to facemasks and umbrellas. For those who live in remote areas where the nearest supermarket is tens of kilometers away, convenience stores are their lifeline. They provide most of the daily necessities for local residents, including toilet rolls, soaps, and detergent as well as vegetables, fruits, and even rice. One of the most popular items at Japanese convenience stores is rice balls or onigiri in Japanese. Onigiri is a traditional Japanese fast food yet healthy and tasty. When foreign visitors, athletes, coaches, and journalists for the Olympic games were stuck in their accommodation facilities, the only option for them to enjoy the local street food is to get packaged foods at convenience stores, like rice balls. The trouble was that those rice balls were carefully engineered to keep the freshness until they are eaten so that they are wrapped in a way that first-time eaters have trouble unwrapping them properly. But the hosting country’s hospitality didn’t neglect such troubles posted on Instagram. They immediately posted how to unwrap onigiri on Instagram.
Enjoy reading the article and learn about how people at a convenience store could be helped by Instagram.