Topic Reading-Vol.2479-1/24/2019
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Topic Reading-Vol.2479-1/24/2019
0422-27-5366
〒180-0006 東京都武蔵野市中町2-3-5 IIHA武蔵野1階
電話受付/月〜金 9:00-18:00
Topic Reading-Vol.2479-1/24/2019
Dear MEL Topic Readers,
AeroMexico’s new ‘DNA Discount’ ad goes viral
What sort of campaign is it, DNA discounts on flights? AeroMexico, Mexico’s flag carrier airline, has launched a TV commercial to encourage Americans to fly to Mexico. The commercial uses ordinary, conservative Southern Americans who appear to have little or no interest in visiting Mexico. When they are told their percentage of Mexican ancestry, they look surprised or not or little minded. Will they then be encouraged to fly to Mexico on AeroMexico flight or their frequent flying airline? How will they test their DNA and who will pay for it?
Then what will happen when a Mexican immigrant to the USA shows a 100% Mexican DNA test result? Will he or she get a free ticket to their homeland?
Whatever the case may be, this is one attempt to go beyond the border, Mr. Trump.
Enjoy watching the commercial and think if such preferential treatment by ethnicity is ethical or not.
https://edition.cnn.com/travel/article/aeromexico-dna-discount-travel-ad-video/index.html
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