Topic Reading-Vol.2661-7/25/2019
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〒180-0006 東京都武蔵野市中町2-3-5 IIHA武蔵野1階
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Topic Reading-Vol.2661-7/25/2019
0422-27-5366
〒180-0006 東京都武蔵野市中町2-3-5 IIHA武蔵野1階
電話受付/月〜金 9:00-18:00
Topic Reading-Vol.2661-7/25/2019
Dear MEL Topic Readers,
America’s addiction to absurdly fast shipping has a hidden cost
The delivery time has been becoming shorter and shorter these days. Thanks to the retailers’ neck-and-neck competition, the average delivery time from a purchase now is 4.3 days from 5.2 days just two years ago in the US. Amazon is even shorter with only 3.2 days on average. Though faster service sounds convenient for consumers and efficient for providers, there is a hidden cost for quick delivery. Environmental cost. The more packages are loaded in a truck, the more deliveries can be made per trip, which saves greenhouse gas emission per package. However, when a customer chooses or is automatically offered a faster delivery service without an extra charge, the package tends to come in a less-loaded truck or even by a delivery contractor’s car. Those retailers and logistics service companies are now using the state of art machine learning algorithms to direct where inventory is best stocked in order to minimize the delivery lead time and cost. However, a few days is still environmentally friendlier and economically better than just one day to deliver a box to your doorstep.
One possible solution is to use nudging, or subtly encourage consumers to choose greener options without losing the competitive edge. For example, showing the shipping option as green shipping instead of the standard shipping (3~4 days), could direct consumers to better shipping lead time for both environment and profit.
Every option or action counts to save the environment.
Enjoy reading the article and think twice before you close the next online purchase order.
https://edition.cnn.com/2019/07/15/business/fast-shipping-environmental-impact/index.html
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