Topic Reading-Vol.2785-11/26/2019
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Topic Reading-Vol.2785-11/26/2019
0422-27-5366
〒180-0006 東京都武蔵野市中町2-3-5 IIHA武蔵野1階
電話受付/月〜金 9:00-18:00
Topic Reading-Vol.2785-11/26/2019
Dear MEL Topic Readers,
Are Instagram captions more powerful than pics?
Photos on Instagram, videos on YouTube, and anything on Facebook. Postings on these popular and dominating social network services are most commonly valued by the number of “Likes.” Someone may be surprised and honored to find that their posting is liked by thousands overnight. For influencers, who have the power to affect the purchase decisions of others by their popularity, the number of Likes to their postings is crucial. It is a simple indicator of how influential the person’s posting is. So, what draws more Likes for Instagram?
You may think that’s, of course, the photos. Yes, the photo is the meat of the meal. To you surprise, captions play a very important and influential role to enhance the value of the photo. Photo caption could be just a word, a few words or lines of text under the photo. It not only explains what the photo shows or tries to communicate but also elaborates on the message of the photo and enhances its value within the community. In many cases, captions keep viewers more interested and even involved in the photo message so that they create more interactions among the viewers. If one wants to be an influencer, he or she needs to be a good or lucky photographer as well as a creative and communicative copywriter.
Enjoy reading the article and learn about what captions add to the image alone.
https://www.bbc.com/worklife/article/20191119-why-instagram-captions-are-important
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