Topic Reading-Vol.2875-2/24/2020

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Topic Reading-Vol.2875-2/24/2020

英語で世界を知ろう!Topic Reading

2020/02/24 Topic Reading-Vol.2875-2/24/2020

Dear MEL Topic Readers,

The price of wine is dropping fast

California supplies nearly 90% of the American wine production. There are over 1,200 wineries in the state ranging from boutique wineries to international sellers like Mondavi.

California’s wine regions are generally classified as a Mediterranean climate, perfect to grow grapevines. Of the four wine regions, Central Valley produces nearly three-quarters of the state wine production. On the North Coast, there are famous valleys like Sonoma and Napa where world-famous wines are produced.

California wine industry had been enjoying steady growth until recently and expected the growth would continue and grew more vines. However, consumers’ demand for alcohol diverged to spirits and ready-to-drink cocktails while baby boomers age and thus consume less wine. As a result, there is more supply than demand. It seems that they have to wait for some time until the larger millennial population starts to enjoy dining with wine. The good news is that high-quality California wines are expected to become more affordable.

Enjoy reading the article and learn about the challenges of vine growers.

MEL School 三鷹
住所 〒181-0013 東京都三鷹市下連雀3-33-13 三鷹第二ビル101
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