Topic Reading-Vol.3008-7/6/2020
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〒180-0006 東京都武蔵野市中町2-3-5 IIHA武蔵野1階
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Topic Reading-Vol.3008-7/6/2020
0422-27-5366
〒180-0006 東京都武蔵野市中町2-3-5 IIHA武蔵野1階
電話受付/月〜金 9:00-18:00
Topic Reading-Vol.3008-7/6/2020
Dear MEL Topic Readers,
Could a boycott kill Facebook?
On June 17, a coalition consisting of social movement groups initiated a campaign to move the largest ad platform to do more to curb racism. The Stop Hate for Profit campaign demands that Facebook remove racist and hateful content from the most powerful ad platform by boycotting ad placement for the month of July. Maybe because of the recent “act now rather than wait” attitude among US consumer goods and retailers (also to gain bargaining power?), Coca-Cola, Unilever, and Starbucks decided to pull ads from Facebook in July. How will this affect Facebook’s deep pockets? Will small advertisers gain more attention from the viewers?
It seems that an online campaign and decisive movement like walkout, demonstration, and boycott are a powerful combination to change corporate behaviors, especially on the environment, social, and governance issues, or ESG.
Read the article and learn about another movement to support BLM.
https://www.bbc.com/news/technology-53225139
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